starting to make satisfaction guaranteed

But American business had better deliver the real thing, because shoppers like Arlene Cantlon of Riverdale, Ill., are starting to make a scene. Cantlon lost her temper recently in a Venture Stores discount outlet because the chain was making a habit, in her opinion, of failing to have advertised goods in stock. "I asked to speak to the salesgirl in the shoe department, but nobody knew where she was. I waited 35 minutes while they looked for her. Nobody could find her, so I asked to see the store manager. At this point, I had a crowd of customers cheering me on. One woman told me, 'It won't do any good, but good for you!' " Cantlon finally got her audience with the manager, and got some of the merchandise she wanted as well. It was a notable victory, but it need not be all that rare. American consumers would be well advised to follow Arlene Cantlon's example and make noise if they really want their satisfaction guaranteed.
With reporting by Jay Branegan/Washington, Lawrence Malkin/Boston and Edwin M. Reingold/Los Angeles
http://www.time.com/time/magazine/article/0,9171,963438-8,00.html